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Strategic positioning & regulatory counsel
Advising on how an organisation is positioned within UK and Saudi regulatory and institutional environments, informed by close reading of policy direction and stakeholder expectations.
Communication & reputation
Two hubs. One point of counsel.
Senior advisory for high-trust, cross-border decisions. We bridge the political and reputational gap between Saudi Arabia and the United Kingdom.
EnquireKing Abdullah Financial District, Riyadh
Kingdom of Saudi Arabia
Palace of Westminster, London
United Kingdom
The firm
Counsel at the intersection of Riyadh and Westminster.
Evidence before assertion. Built to outlast a news cycle.
Jifri & Partners is a boutique strategic advisory firm built for the Saudi–UK relationship.
Deep understanding of the UK and Saudi political and institutional landscape, built through years of relationship-driven advisory work. We help clients navigate complex government and institutional environments with clarity and strategic judgement.
Our leadership’s background spans over a decade of advising at the highest levels of government and corporate communications in the Middle East and the United Kingdom.
Essam Aljifri — Founder and Managing Partner
Drawing on years of relationship-led advisory experience across the UK and Saudi Arabia.
What we do
End-to-end responsibility.
Five disciplines, delivered by the same senior team from first briefing to final departure.
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Issues & reputational risk mitigation
Quiet, decisive intervention for sensitive bilateral friction.
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Bilateral stakeholder engagement
Building durable relationships across government and business over time, and advising on how an organisation presents itself to each audience.
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Strategic communication & reputation
Clear counsel when the message carries consequence.
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Executive delegation management
Total logistical and strategic oversight from Riyadh to London.
Who we advise
At the highest levels of governance and capital.
We advise those who shape policy, allocate capital, and deliver transformation across borders.
While the bilateral Saudi–UK relationship is our core strength, Riyadh and London serve as hubs for global engagement. Our experience extends across South Asia, Southeast Asia, Africa, and beyond.
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Sovereigns & state entities
Advising ministries, royal commissions, and government departments.
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Tier-1 capital & wealth
Guiding institutional investors, sovereign wealth funds, and private offices.
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Multinational companies (listed and private)
Political architecture for strategic expansion.
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Giga and Mega project leadership
Aligning boards and delivery teams with international stakeholders.
Our approach
From mandate to outcome.
Insight, judgement and execution, aligned across both capitals.
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Establish the mandate
Clarify objectives, priorities, and the measures that define success.
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Read the field
Assess the landscape, stakeholders, and dynamics that shape the outcome.
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Shape the pathway
Develop a tailored strategy aligned to objectives and constraints.
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Execute discreetly
Mobilise the right resources and move with precision.
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Stay through the outcome
See the process through to completion and ensure durable results.
Discretion by design.
Senior-ledNo delegation downward
ConfidentialNo public client roster
One senior team, accountable from the opening brief through to the result.
Begin a conversation
Discretion from the first message.
An initial conversation is exploratory, unrecorded, and costs nothing but time.
Enquire
One pipeline, reviewed by a principal. Administrative matters are listed in the footer.
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A confidential conversation
Direct to principal, on a question you would rather not put in writing elsewhere.
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A bilateral delegation
Itinerary, access, and protocol under a single point of accountability.